The island province is seeking to brand a higher quality, higher-priced type of tilapia, leveraging what it claims are better water quality and environmental standards. A geographic label on tilapia will allow the industry to show a premium product, explains Han Han, program manager at the Chinese Tilapia Aquaculture Improvement Project run by the Sustainable Fisheries Partnership Foundation (SFPF), an NGO advising Hainan authorities and fish farmers on sustainable cultivation.
Hainan authorities have been keen to expand market share for local aquaculture. Last September, a SFPF-organized Aquaculture Policy Roundtable in Hainan saw U.S. tilapia buyers sit down to talk with producers and officials in Hainan. Out of that, a Sustainable Tilapia Alliance emerged, involving SFPF, government, producers and local research academies (Hainan Research Academy of Environmental Sciences and Hainan University) which is helping the local tilapia industry evaluate disease risks and environmental impacts while sharing best management practices with Hainan tilapia farmers.
Read further at Seafoodsource.com