Hainan as China's second-largest production and processing base tilapia, tilapia output accounted for about 25 percent of the national total. Its tilapia industry after two decades of development, currently has from seed, feed the fish processed into a mature supply chain, industry structure formed with regional characteristics. Meanwhile, as Hainan exports and exports of agricultural products rank first, tilapia is Hainan's foreign trade can not be ignored in a business card.
However, in recent years, due to increased market competition at home and abroad, farming environment is complex, pathogens accumulate, such as multiple reasons, "Chinese tilapia" because of the overall reputation of food safety issues has been questioned, loss and other international market demand backdrop, non 海南罗Fish industry is facing severe challenges.
Tilapia is a tropical species of tropical Hainan unique environmental advantages, Hainan tilapia industry insiders generally recognized as more ecological than other parts of China tilapia, better quality, more healthy. Unfortunately, however, over the years it has never been the opportunity of tilapia in Hainan international market awareness of its proper value, but because unity labeled "Made in China" label is submerged in a number of foreign buyers of "OEM" Product , you can not create higher value-added products.
Hainan tilapia practitioners deeply future market demand for differentiated products and regional brands, and that the downstream industry in urgent need of a joint supply chain, to create "Hainan tilapia" regional brand of the organization, in order to coordinate the region Members implement standardized production, the creation of regional brands.
More details at HNTSA